In this paper we will try to examine the creativity, innovation that contributes entrepreneurs in micro small and medium enterprises to generate self-employment as well employment for others. Sustainable development goal 8 which envisages Decent Work and economic growth in which one of the indicators 8.3 promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services. Till date lot of things have been discussed about modern slavery, wage, gender inequality etc. , it is imperative to promote entrepreneurial behavior not only with the starting of new ventures but also within the organizations by motivating employee to innovate through their creativity thinking. Recent report by Global Entrepreneurship and Development Institute (GEDI) which ranked India far less than the developing countries especially among it contemporary BRICS and it also highlighted lack of entrepreneurial intent as one factor that keeping entrepreneurial spirit away from achieving its potentiality. Inclusion of creativity in entrepreneurial attitude through education will address not only to achieve the sustainable goal 8 but also SDG 9 which enunciate about innovation in industries , SDG 10 reduction in equality as many entrepreneurs getting opportunities to enter into certain sector through innovative disruption model .

OBSERVATIONS

It has been observed disparity in gender entrepreneurship, enterprises ownership inequality in India that putting hindrance in achieving its full potential to exploit its entrepreneurial spirit. In further examination we have find how creativity often being ignored when it comes to entrepreneurship. Three important role innovation, risk taking and proactiveness associated to the attributes of entrepreneurship. Innovation means when an individual come up with the novel idea to solve certain problem and ability to convert that idea into profitability. In Indian scenario the word “Juggad” being overhyped to escape from the problem of generating successful problem. The reason is that many times Indian way of innovation stuck with solving day to day survival problem though the idea is novel but it fail to create financial viability which is crucial to get generate employment. Risk-taking attributes in entrepreneurs refers to the manner in which innovation is embedded in the organization, society or community. It also relates to the willingness of people to commit significant resources to opportunities that are calculated to succeed. It has been observed in the organizations how employee find themselves alienated from their work even though they provide innovative idea or in most of the cases regularities of work to solve problem embedded in the system. This curbs the risk taking attitude in the entrepreneurs which comes when institutions provide incentives for creativity and provide space of positive reinforcement to propagate organizational citizenship. Also social norms need to be tackled by including the community in utilizing resources efficiently and sustainable way. Pro-activeness is concerned with making things happen by perseverance, adaptability and by breaking with the established ways of doing things. Consistent with the performance maintained when the intrinsic motivation of believing on the novel idea plays its role. Pro activeness attributes associated with the entrepreneurs when the idea dismantles the existing system of market functionality. Creativity intensity which are being used as NQSF in India can be modified to include various level of aptitude among the budding entrepreneurs. Creative intensity used as the indicators to measure individuals contributing towards comparative advantage and organizational innovation. Various Government initiatives often lack the aspect of disseminating importance of creativity to achieve their objectives. Till now no studies are done on the role of creativity on the entrepreneurship in Indian context.

POLICY RECOMMENDATIONS AND CONCLUSION

Many initiatives taken by the government to create self-employed youth but these initiatives are failing to achieve the objective. As per the report of GEDI which claims by 2030 if India deploy robust structure to exploit its potential then 5 million women entrepreneurs can be generated. Robust structure starting from the mending of externality such as social norm, entrepreneurial intention, and innovation agility attached to the individuals to go for self-employment rather than salaried employed. Even the education institution stuck with their knowledge based activities in imparting skills to individuals to start their own ventures. Still Indian social structure got stuck with their Juggad technology which fails to make bigger impact in the market place due to lack of incentives, motivations, and creativity among the individuals. Both the organizations and government need to design certain procedural framework which could generate intrapreneurs by promoting organizational citizenship that can motivate individuals to go for innovation. Educational institute need to connect students with international practices of implementing ideas, peer to peer review system, mentoring system, incubation centers with impact evaluations could be done to generate large of successful entrepreneurs in India. Government need to redesign their existing schemes which can include creativity and motivation for individuals to start their own ventures. Redesigning signifies real time data processing system to track the process of certain potential projects by entrepreneurs, monitoring on day to day basis and to reframe National Qualification Framework index. These steps can be useful in generating successful entrepreneurs in India that can lead to achieving SGD goals 8 & 9 subsequently.

By entrepreneurial intentions we mean “a conscious state of mind that directs attention (and therefore experience and action) toward a specific object (goal) or pathway to achieve it (means)” (Bird, 1989, p. 8).